Igniting the spark that transforms dreams into the next wave of digital disruption.

BCG Digital Ventures is a corporate investment and incubation firm. We invent, build, scale, and invest in start-ups with the world’s most influential companies. Each new venture is effectively a startup-in-a-box: A hand-picked team with the skills and background required to bring a new business concept to reality, launch it in market and bring it to scale.

I was tasked with creating content and authentic experiences that branded our Manhattan Lab as the epicenter of innovation. If you want to digitally disrupt, you have to feel the fear and do it anyway. So I packed up my life to move to New York as part of the first five in NY’s lab and developed the content strategy and guidelines below.

BCG DV’S Content Strategy

What do we want to achieve?

The content we’ll produce and share will help DV attract the world’s best talent and build brand awareness. We’ll provide informative, creative and actionable content that makes potential candidates, clients, industry influencers, journalists and event organisers feel excited and confident that DV is a category leader in venture investment and incubation.

Approach

We’ll focus on the topics that allow us to talk to the uniqueness of our offering: the DV Way.
Comment/discuss/offer insights on newsworthy topics and events.
Adopt a purposeful approach. Our words have meaning; we won’t push content just for the sake of it.

We’ll be famous for:

PRIMARY

Holistic business strategy> Comprehensive media and organizational growth, vertical growth for corporations, the portfolio approach, iterative learning analysis, as well as an exploration of early-stage growth frameworks and the symbiotic relationship between products and marketing
Global disruption & innovation > A look at where and what is leading the market and what will be next.
The humanisation of technology > This is changing on a daily basis. Combining emotional AI, invisible interfaces, data and algorithms.

SECONDARY

Embracing fear and friction > Feel the fear and do it anyway, if you want to digitally disrupt. Build frictionless corporates and business models.
Venturing beyond belief > Igniting the technology spark that transforms dreams into the next wave of digital disruption
The connected world > Creating authentic experiences in the digital age, human connectivity through device connectivity, the relationship between next generation technology and social responsibility, AI social influence, Iot, human wearables.
Beauty within design > Celebrating beautiful design (whether that be digital or physical products)

How we’ll distribute our content:

Event led content
Blogging
News jumps
Client newsletters
Thought leadership
Videos
Social Media
Umbrella Company Support

Email Subject: Lesbians Who Tech

Email Body:

We are Digital Ventures, and we're looking forward to seeing you at the Lesbians Who Tech conference! We'll be located in the Castro Theatre with some fun, free gifts for you!

Let us introduce ourselves...

Digital Ventures, or DV for short, started in 2014 as a wholly owned division of Boston Consulting Group (BCG). If you haven't heard of BCG, look us up! We were ranked as the #2 company in the world to work for by Fortune magazine last year, and we are ranked in the top 5 companies to work for in the LGBT community. We started with 1 venture and 15 employees. Today we're working on 12 ventures with over 300 employees in 7 offices around the world.

Our LGBT Network is global, growing and truly thriving. Our members represent all BCG's geographic regions, industries and functional topics across the consulting, business services and knowledge teams. Our membership has nearly quadrupled in the past five years. And our efforts to lead the frontier of workplace equality for LGBT employees, strengthen our recruiting practices, refine our people development, and affiliation initiatives have earned us a perfect 100% rating for nine years running from the Human Rights Campaign on its Corporate Equality Index. In 2014, we also received the coveted HRC Workplace Innovation award for our "holistic approach to career development and affiliation" for LGBT employees.

We uncover, incubate, scale and back game-changing businesses and products to create an unfair advantage for the world's most important companies.

We are an ever-growing team of innovators, operators, entrepreneurs and investors committed to the belief that corporations will own the next horizon of innovation.

Startup-in-a-Box

Each new venture is effectively a startup-in-a-box: A hand-picked team with the skills and background required to bring a new business concept to reality, launch it in market and bring it to scale.

Our corporate partners are among the biggest names in retail, transport, insurance, consumer goods and financial services. They work with us because we offer world-class talent with unparalleled resources, backed by an industry-leading strategy firm and access to capital that allows us to share the risk of any new business. We are an industry-first corporate investment and incubation firm, and we build businesses that will change the world.

What could be radically different about how you do business? What do your customers really want, even though they don't know it yet? How will you disrupt your industry and build a legacy as a revolutionary leader? If these are the questions that keep you up at night, we'd like to talk to you.

We are Digital Ventures. Together, we'll build businesses that will change the world.