Reforge
Your career, your move. We just help make it count.
Product leaders want to unlock step-change in their careers. The world is telling them pricey MBAs are the only way to do it. But Reforge is challenging the status quo, replacing institutional theory with vetted frameworks based on the hard-earned insights of the best operators in tech. With our membership, you’ll have access to live courses, playbooks, and a community of tech experts from Uber, Netflix, Slack, and Hubspot, to name a few.
As the Senior Content Strategist on the team, I was tasked with reaching new audiences through SEO blog content, social media posts, and strategically placed brand positioning statements. I also developed core marketing e-courses alongside a team of graphic designers and industry experts. Here are a few of my greatest hits and their rave reviews.
Ghostwriter Blog Sample
For more blog samples, please send a request to brittanydiaz10@gmail.com
What people are saying about the blog content:
Sarah Lind, Head of Marketing Operations at Reforge, sends me a positive review on the content strategy and copy I created. (Above)
Joshua Purvis, Co-Founder at Assembly, posts a rave review on LinkedIn about the article I ghostwrote. (Above)
Tim Hoyt, Reforge Member and Principal Product Manager at GE, posts a rave review on LinkedIn about the insightful blog article I ghostwrote. (Above)
Brand Positioning Statements
What is Reforge? Reforge is the leading solution for advancing your career in Product and Growth.
What we do: Reforge helps you and your company scale through leading programs in product and growth.
What we offer:
Vetted Frameworks - Our unique approach uncovers the challenges you face at work, gathers solutions from leading experts actively tackling them, and breaks it all down into repeatable playbooks you can act on.
Career Advancing Cohorts - Our programs unlock step-change growth in your career through relevant cases, live events, and a cohort of peers solving similar challenges.
From the Top Executives in Tech - Our experts have launched and scaled the world’s most used products, including Uber, Netflix, LinkedIn, Patreon, and dozens more.
Ghostwriter Social Media Sample
As part of my holistic marketing plan to reach new audiences, I wrote individual social media posts for our experts to promote their work on Reforge. This focused approach increased awareness, engagement, and traffic substantially, as seen in the samples below.
Tom Willerer, COO of Reforge and former COO at Netflix, gives a shout out to the valuable copy I wrote for him. (50,135 impressions compared to an avg of 10,000.) (Above)
Brian Balfour, CEO of Reforge, gives kudos to the marketing plan and copy I created for our experts.
Compared to the LinkedIn posts written by the stakeholder himself, the copy I wrote for his post increased impressions and engagement by 320% (50,135 impressions compared to an avg of 10,000. 584 reactions compared to an avg 100.) (Above)
More Ghostwriter Social Samples
John Egan, Sr Director of Engineering, saw more than a 100% increase in engagement (880+ reactions, 56 comments, and 36 reposts) from the copy I provided him. Reforge saw a large uptick in traffic and sign-ups shortly after his post. (Above)
Austin Hay, Head of Marketing Technology at Ramp, saw an uptick in engagement from the post I created for him. (Above)
Austin Hay, Head of Marketing Technology at Ramp, sends an awesome review to me and Reforge CEO, Brian Balfour, via email about the content/copy I created for him (left). (Above)
Course Copy Sample
Alongside marketing experts Martina Tam (COO at Brightwheel) and John Russ (Head of Global Marketing at Coinbase), I wrote the Reforge course on Marketing Strategy, Marketing Leadership, and Growth Marketing. For confidentiality purposes, I cannot share the course itself here, but below you will find website, promo, and snippets of course copy. You will also find rave reviews from stakeholders.
